adMarketplace was the title sponsor of MediaPost's Search Insider Summit for the second consecutive year, and once again, the spotlight was on.

First, Andries de Villiers, VP of Revenue for adMarketplace, conquered the mobile dilemma on the Mining the Data that Measures Mobile Search ROI panel.

But the highlight of the event came from Lenovo's Global Search Manager, Limin Zhao, when he shared Lenovo's success utilizing adMarketplace in addition to Google and Yahoo/Bing. See the clip here:

We sent a large team to Captiva Island, FL, last week for MediaPost's Search Insider Summit, where our VP of Revenue Andries de Villiers participated on the panel "Search + Data: Accelerating the intersection of Keywords and Audiences."

The conversation broached on the following questions: What type of technology/infrastructure needs to evolve to package search with data for media targeting? What capabilities are needed? What will marketers expect from these types of companies? What do success metrics look like? How do we scale keyword search?

We sent a team to the MediaPost Search Insider Summit last week, and our Vice President of Revenue Andries de Villiers spoke on the panel “What does the future of search syndication mean for brands?” Andries, and adMarketplace.com, came away the big winner as the crowd rallied around his call for more transparency for advertisers.

MediaPost writer/editor Laurie Sullivan wrote two columns outlining the trail adMarketplace is blazing for the industry: