With Advertiser 3D, adMarketplace clients have the most granular control in the industry over their search campaigns.

Advertiser 3D is the only platform to allow bidding by Keyword, Traffic Source, Device Type, Operating System — and soon, User Location and Dayparts.

To help our clients grow their business and effectively utilize these new features, adMarketplace will be holding a series of webinars starting Thursday, April 11th.

Tomorrow from 1:00-2:00pm EST, adMarketplace Director of Product, Mat Rosa will dive into how Advertiser 3D has solved the ongoing issue of traffic source transparency.

adMarketplace Webinars will be held weekly and will review key features in Advertiser 3D. Future sessions will share industry best practices and thought leadership as well.

To join an adMarketplace Webinar, click here.

If you wish to be notified of future webinars via email, click This email address is being protected from spambots. You need JavaScript enabled to view it. , or contact us directly at This email address is being protected from spambots. You need JavaScript enabled to view it. .

Digital media is a global industry, not beholden to physical boundaries or country borders. Last week’s massive ad:tech London convention proved this once again, bringing the advertising and technology world together and effectively creating a forum for the digital community on an international scale.

adMarketplace was on the frontline in London, giving major advertisers an opportunity to get more of the premium quality traffic they are already buying on Google. Our strong presence on the exhibition floor combined with our gold sponsorship and reputation in the search industry made it easy for ad:techies to strike up a conversation with our team.

Our Director of Account Management Mateo Llinas looks at how account managers analyze and optimize keywords in the adMarketplace search network:

Reaching an account’s performance goal tends to take some time, as account managers need to compile sufficient data. But at adMarketplace we analyze historical patterns to identify strategies that will help your account hit performance goals as quickly as possible.

How do we rank the value of different keyword targeting levels, keeping in mind both available search volume and expected performance? Let’s review:

The following video comes from last week's FairSearch.org Searching for Innovation and Competition in the Onilne Marketplace conference held at the Newseum in Washington, D.C. If you have some time and are interested in the current state and future of the search industry, Google's domination of it, and the antitrust issues associated with it, the video is well worth watching.

The panel featured an impressive lineup of legal minds and government officials:

• Bert Foer, American Antitrust Institute
• Pamela Jones Harbour, Fulbright & Jaworski L.L.P., former FTC Commissioner
• Patrick Lynch, former Rhode Island Attorney General, past president of National Association of
Attorneys General, Consultant to FairSearch
• Nathan Newman, Research Fellow at the Information Law Institute, NYU Law, head of TechProgress.org
• Jim O’Connell, former Deputy Assistant Attorney General in the Justice Department’s Antitrust
Division, partner with Covington & Burling LLP

And here's the FairSearch recap of the event: Panelists Review Investigations of Google, Potential for Action 

Once again, we're excited to welcome a new class of account executives and coordinators to adMarketplace. They're here to help continue our sales team's growth and expand our roster of premium managed and self-serve accounts. Say hello to, from left to right...

Kevin Carney, Account Director
Prior to adMarketplace, Kevin was in the interactive agency space with organizations such as ConvergeDirect, Atrinsic and 360i, where he drove strategies for new client acquisitions, as well as campaign and cross-channel growth for existing clients. Kevin has more than 20 years of experience in advertising, 15+ in the online space specializing in search and affiliate marketing. He resides on the south shore of Long Island with his wife, Kathleen, and two daughters, Kaitlyn and Kayla. He is passionate about spending quality family time outdoors, especially in the ocean and bays and has an appreciation for swimming, fishing, gourmet cooking, film and sports, especially soccer, football and thoroughbred horse racing.

Alexandra (Ali) Erwin, Sales Coordinator
Ali comes from Pennsylvania where she graduated with a Bachelor of Arts degree in Economics. She enjoys tennis, volleyball, cooking, and watching the food network.

Marshall Mann, Account Executive
Marshall graduated in 2008 with a Bachelors of Business Marketing from the University of Utah. Prior to joining adMarketplace he was an account supervisor at Crowell Advertising and an Account Executive at McCann Erickson. Besides being a proud 2011 Fantasy football champion Marshall enjoys sports, outdoor recreation and traveling.

Chloe Slobotkin, Account Executive
Chloe is originally from New York City and recently graduated from Villanova with a bachelors in communications. She loves surfing and the beach and just got back from a week-long surf trip in Costa Rica. She has also surfed in Hawaii, Thailand, and California and was fortunate enough to have lived in Rome for four months while in college. She loves traveling and music. Although U2 and the Red Hot Chili Peppers are her two favorite bands, she recently discovered a newfound love for reggae and will always be a huge Bob Marley fan.

Kimberly Yarborough, Account Executive
Kim is from Nashville, TN and has spent the past year living in Spain as a Fulbright scholar. She graduated from Middle Tennessee State University in May 2011 with a Bachelors of Science in International Relations and a Bachelor of Arts in Spanish. She is fluent in Spanish and in her free time enjoys traveling, reading, and salsa dancing.

If you want to work at a fast-growing company with an energetic and entertaining staff, room for growth and many fun events out of the office throughout the year, we're hiring.

While the athletes of the 2012 Summer Olympics were running and jumping, throwing and rowing, tumbling and stumbling, swimming and spinning (and sometimes not grinning), Internet users around the world were searching.

We took a look at the searches on the adMarketplace search network to learn which athletes took home popularity gold, which countries stood ahead of the pack, and what sports the world was most interested in from July 27, date of the Opening Ceremony, through the Closing Ceremony on August 12. Here is what we found:

Our first (of what we expect and hope will be many more) infographic created by adMarketplace Graphic Designer Ryan Cherchio

Above are the smiling faces of adMarketplace employees who are moving in, moving up, and moving on. From left to right we present:

Amid all the bad news about Facebook this week — misstating its Monthy Active Users numbers, its stock price dropping below $20 for the first time (sinking California’s revenue estimates along with it), major executive brain-drain, and its M&A department trying to strong-arm a young app developer into selling them his company — one story in particular stood out because it goes to the heart of Facebook’s advertising business:

Facebook has been accused of delivering non-human Pay Per Click traffic to advertisers.

New York-based start-up Limited Run bought Pay Per Click advertising through Facebook and noticed that only 15-20% of the clicks on the visits it received were getting reported by its website analytics tools. That can happen sometimes since analytics tools rely on sampling and the sample size is not always big enough. But with further digging, the advertiser finally determined that roughly 80% of its Facebook ad traffic came from users who did not accept JavaScript.

We're happy to welcome two new members to our tech team this week:

Shane Sorbello, Sys Ops Engineer
Shane comes to adMarketplace with a background in IT and education and a degree in mathematics and computer science. Alongside his technological pursuits, he is a guitar player and enthusiast with particular interests in contemporary and blues guitar music. Recently, Shane has taken up astronomy as hobby, seeking out deep sky views with a large aperture Dobsonian telescope. Fond of the humanities, he enjoys the short stories of Jorge Luis Borges and Joseph Campbell's comparative studies in mythology.

Mariyan Stoyanov, Software Developer
Mariyan has interests in computers and natural sciences but also enjoys activities such as painting, playing piano (or rather trying to renew that skill), listening to jazz, blues, rock and classical music. Some of the favorite composers, performers and bands are Queen, Ray Charles, Nat King Cole, Elvis Presley, Ritchie Valens, Frederic Chopin and Beethoven. He also plays badminton, soccer, basketball and does yoga.

For more our Instagram pictures, follow @adMarketplace. And if you're looking for a job in New York City, we're hiring!

We welcomed a new class of account executives and managers to the adMarketplace team last week. These new hires bring a wide array of backgrounds and experience that will undoubtedly lead to even greater growth for the company and our clients.

Overseeing the new and improved sales department is Mike Salzman, who joined adMarketplace last month from Google and brings with him an impressive sales track record. We're happy to introduce the newest dedicated group of adMarketplace employees:

We are excited to welcome Michael Salzman to the adMarketplace team. Mike joins us from Google Offers and brings a considerable amount of experience and knoweldge with him. We're thrilled to have him on board.

You can read the full press release on Mike's hiring here:

Crain's New York Business just named adMarketplace #8 on it's inaugural Fast 50 List of privately held companies! What better way to mark the occasion than with a series of GIFs?

How we reacted when we found out:

adMarketplace is a platform fueled by performance data and built for advertisers to access search channels outside of the major engines. Data-sharing is crucial to the success of any campaign, and can come in many fashions: dynamic variable pass-back (keyword, source, etc), engagement metrics by referrer URL, ranking top revenue sources. But the ideal, most accurate way to track and share data with our platform is by implementing the adMarketplace tracking pixel.

If you're not familiar with pixel placement, it is a transparent image placed on the "Thank You" page of your client's offer to record a full conversion. The success rate for clients using this tracking method is staggering. Roughly 85% of advertisers who provide sufficient, relevant performance data via pixel increase their budgets since our analysts and technology are able to more readily pinpoint efficient sources and keywords.

In addition to tracking via pixel, we work with many bid/analytics platforms, including but not limited to Kenshoo, Atlas, Omniture and Google Analytics.

adMarketplace should be viewed as an extension of your search strategy. By re-allocating 10-20% of incremental spend from Google to adMarketplace, advertisers extend their ROI instead of being forced to bid on terms that are low volume and not profitable. Advertisers are unable to access our search channels when they are only on Google, and this is an easy way to increase visibility and therefore profitability.

So talk to your Account Manager about placing a pixel; it's the best way to take advantage of all adMarketplace has, and very soon will have, to offer.

Last month we shared tips and stats to help plan your Mother’s Day PPC campaigns; with Father’s Day fast approaching, it’s time to do the same for the men in your and your customers’ lives.

If you haven’t updated your ad copy or landing page yet, it’s not too late. A whopping 79% of shoppers won’t purchase gifts until a week before June 17th (18% even wait until the day itself). Compare that to Mother’s Day, where over half of shoppers purchased gifts more than two weeks prior.

And while customers won’t open their wallets quite as wide on Father’s Day as on Mother’s Day (when they spent an average of $152), the average person will still spend $117, 8.5% more than last year, according to a National Research Federation (NRF) survey.

The NRF also found that “online retailers will see their fair share of ‘traffic’ this year as well – nearly three in 10 (28.4%) will shop online, up from 22.1 percent who said so last year.” More money spent online creates greater opportunities to reach new customers. But how will you find them? And how will they find you?

1. Know what customers are buying.
Here’s the lowdown as provided by the NRF:

- Special outing, such as golfing, eating out or heading to a sporting event: $2.3 billion (vs. $2.0 billion last year)
- Electronic gift items: $1.7 billion (vs. $1.3 billion last year)
- Apparel: $1.7 billion (vs. $1.4 billion last year)
- Gift cards: $1.7 billion
- Sporting goods: $641 million
- Books or music: $645 million

2. Update ad creative.
Have any Father’s Day deals or discounts? Highlight them. Offer overnight shipping? Let customers know. As comScore reports, 30% of online shoppers expect overnight shipping options, and 42% abandon shopping carts because of too long delivery timing estimates.

3. Create a Father’s Day-centric landing page.
Centralizing specials and offers right on one page makes for a quicker and easieping experience.

Are fathers getting what they want? Despite increased spending on electronic gifts, one TechBargains.com survey, though perhaps a trifle biased, states that while almost half of dads want a tech gift, less than a quarter will get one. More helpful stats in this infographic:

The final installment in our look at Distribution Channels focuses on that most ubiquitous of modern technologies, the smartphone.

With each new model, app launch, and additional G, smartphones keep getting smarter, faster, and even more indispensible. No surprise, then, that their value to advertisers has increased exponentially.

Are you working with adMarketplace to ensure your ads are shown to the more than 100 million smartphone users in the US?

Quantity alone is not the only benefit. Mobile advertising comes with some other advantages:

Following a brief hiatus due to breaking Yahoo news, Mother’s Day, and SIS Captiva, we’re back with our latest installment in our series on adMarketplace’s Traffic Sources. This week: Rollover/In-Text.

If you’ve ever read an article with a specific word or phrase double-underlined so when you hover over it an ad appears, you’ve encountered rollover in-text ads.

These types of ads work very well for advertisers as they allow them to source traffic based on very specific keyword targeting. These rollover ads also allow advertisers to gain access to unique inventory on a CPC basis, rather than the normal CPM-based banner ads normally seen on content and article sites.

"From a traffic quality standpoint, we have found rollover in-text inventory to perform very well across advertisers in a wide array of verticals,” says adMarketplace Director of Account Management Mateo Llinas. “Due to the nature of this traffic, and the high-intent quality of the users, rollover in-text traffic typically exceeds expectations when optimized appropriately.”

Rollover ads benefit consumers as the ads are more relevant due to the fact that they are selected based on the content of the page, and embedded directly into that content. Since most of these in-text ads are in actual content articles related to a specific subject, the users are not just casual surfers; rather they are reading content online instead of skimming over it. These are highly-interested users looking to garner information on a specific topic.

By being engaged and interested in the article’s subject, these people can be viewed as high-intent users. For instance, if a user interested in organic food is reading an article about healthy recipes, he or she would more likely be receptive to food-related ads. Thus, when the user’s cursor rolls over the underlined text for, say, “chicken” or “quinoa”, he or she will see, read, and click the ad – quite a few steps to get to the advertiser's landing page, but since the user is already interested in the subject, rollover in-text ads engage at a higher rate than is seen on various other types of inventory.

Quinoa is healthy for you and simple to cook; rollover ads are healthy for your CPA and simple to manage.

Read previous entries on traffic sources here:

Part 4: Email
Part 3: Toolbar Search Party
Part 2: Mastering Type-In Domain Traffic
Part 1: Flipping Through the Distribution Channels

Pope Urban VII. President William Henry Harrison. Jets coach Bill Belichick…now add Scott Thompson to the list of very short tenures. His reign as CEO of Yahoo came to an abrupt and inglorious end this week, a mere five months after being anointed the savior of the struggling technology company.

Thompson’s self-inflicted wounds seem so foolish and trivial. He was listed as having degrees in both Accounting and Computer Science, despite only earning the former. But regardless of whether he or a recruiting firm fabricated his resume, he is responsible for his own biography, especially on official company documents. He was either negligent in not noticing a major discrepancy and correcting it, or deceptive by lying in the first place.

Last week, our President/COO Adam Epstein (now on Twitter!) spoke at DigitalSummit 2012 in Atlanta. He presented on the benefits of Search Syndication, how the industry functions, and why working with adMarketplace is vital to the success of your SEM campaigns. Click here or below to view the slideshow presentation and contact usif you have any questions or would like more information:

This article is reprinted with permission from Search Engine Watch. You can read the original article here

By Alistair Dent

Search partners are search engines that syndicate Google's AdWords ads. These websites aren't large enough to build their own ad serving platform, and don't have enough users to attract advertisers to it.

Without wanting to sound overly harsh: if you had an extra hour to spend on your pay-per-click (PPC) advertising, would you use it building an Ask.com campaign or optimizing Google? There's no contest.

We sent a large team to Captiva Island, FL, last week for MediaPost's Search Insider Summit, where our VP of Revenue Andries de Villiers participated on the panel "Search + Data: Accelerating the intersection of Keywords and Audiences."

The conversation broached on the following questions: What type of technology/infrastructure needs to evolve to package search with data for media targeting? What capabilities are needed? What will marketers expect from these types of companies? What do success metrics look like? How do we scale keyword search?