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Five Fresh Faces Bring August to a Fantastic Finish

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on Wednesday, 29 August 2012
in adMarketplace News

Once again, we're excited to welcome a new class of account executives and coordinators to adMarketplace. They're here to help continue our sales team's growth and expand our roster of premium managed and self-serve accounts. Say hello to, from left to right...

New Sales Class


Kevin Carney, Account Director

Prior to adMarketplace, Kevin was in the interactive agency space with organizations such as ConvergeDirect, Atrinsic and 360i, where he drove strategies for new client acquisitions, as well as campaign and cross-channel growth for existing clients. Kevin has more than 20 years of experience in advertising, 15+ in the online space specializing in search and affiliate marketing. He resides on the south shore of Long Island with his wife, Kathleen, and two daughters, Kaitlyn and Kayla. He is passionate about spending quality family time outdoors, especially in the ocean and bays and has an appreciation for swimming, fishing, gourmet cooking, film and sports, especially soccer, football and thoroughbred horse racing.

Alexandra (Ali) Erwin, Sales Coordinator
Ali comes from Pennsylvania where she graduated with a Bachelor of Arts degree in Economics. She enjoys tennis, volleyball, cooking, and watching the food network.

Marshall Mann, Account Executive
Marshall graduated in 2008 with a Bachelors of Business Marketing from the University of Utah. Prior to joining adMarketplace he was an account supervisor at Crowell Advertising and an Account Executive at McCann Erickson. Besides being a proud 2011 Fantasy football champion Marshall enjoys sports, outdoor recreation and traveling.

Chloe Slobotkin, Account Executive
Chloe is originally from New York City and recently graduated from Villanova with a bachelors in communications. She loves surfing and the beach and just got back from a week-long surf trip in Costa Rica. She has also surfed in Hawaii, Thailand, and California and was fortunate enough to have lived in Rome for four months while in college. She loves traveling and music. Although U2 and the Red Hot Chili Peppers are her two favorite bands, she recently discovered a newfound love for reggae and will always be a huge Bob Marley fan.

Kimberly Yarborough, Account Executive
Kim is from Nashville, TN and has spent the past year living in Spain as a Fulbright scholar. She graduated from Middle Tennessee State University in May 2011 with a Bachelors of Science in International Relations and a Bachelor of Arts in Spanish. She is fluent in Spanish and in her free time enjoys traveling, reading, and salsa dancing.

If you want to work at a fast-growing company with an energetic and entertaining staff, room for growth and many fun events out of the office throughout the year, we're hiring.

Moving In, Moving Up, Moving On: The Circle of adMarketplace Life

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on Wednesday, 15 August 2012
in adMarketplace News

Moving In, Moving Up, Moving On

Above are the smiling faces of adMarketplace employees who are moving in, moving up, and moving on. From left to right we present:

This Week's New Hires: Shane Sorbello and Mariyan Stoyanov

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on Tuesday, 24 July 2012
in adMarketplace News

We're happy to welcome two new members to our tech team this week:

Shane Sorbello, Sys Ops Engineer
Shane comes to adMarketplace with a background in IT and education and a degree in mathematics and computer science. Alongside his technological pursuits, he is a guitar player and enthusiast with particular interests in contemporary and blues guitar music. Recently, Shane has taken up astronomy as hobby, seeking out deep sky views with a large aperture Dobsonian telescope. Fond of the humanities, he enjoys the short stories of Jorge Luis Borges and Joseph Campbell's comparative studies in mythology.

Mariyan Stoyanov, Software Developer
Mariyan has interests in computers and natural sciences but also enjoys activities such as painting, playing piano (or rather trying to renew that skill), listening to jazz, blues, rock and classical music. Some of the favorite composers, performers and bands are Queen, Ray Charles, Nat King Cole, Elvis Presley, Ritchie Valens, Frederic Chopin and Beethoven. He also plays badminton, soccer, basketball and does yoga.

 

For more our Instagram pictures, follow @adMarketplace. And if you're looking for a job in New York City, we're hiring!

Identifying Top Agency Talent

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on Friday, 06 April 2012
in adMarketplace News

Optimizing keywords, match types, bid prices and ad copy. Managing multiple campaigns with Google, adMarketplace, and Yahoo/Bing. Translating and understanding performance reports and trends. Communicating with clients in a language that is easy to understand. These are the day-to-day actions of a digital agency’s search marketing team. But for all the technical challenges these teams face, the biggest may be hiring the right people.

With larger portions of advertising budgets migrating to digital, agencies must find top-notch talent to manage campaigns at greater scale than ever before. This is crucial to a campaign’s success, and directly related to an agency’s ability to retain and grow client relationships. As clients get increasingly aggressive with managing profit margins and demand more from their partners, agencies are left with little room for error.

Photo Diary: Office Construction Moves into Phase 2

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on Friday, 09 March 2012
in adMarketplace News

In order to make an omelet, the saying goes, you have to break some eggs. 

For adMarketplace, the omelet is major growth and the eggs are walls -- literally, walls are being broken and others built as we expand our office to accommodate for all our new employees and initiatives.

Here is our second set of images from the long-awaited and eagerly anticipated office renovation: