The final installment in our look at Distribution Channels focuses on that most ubiquitous of modern technologies, the smartphone.
With each new model, app launch, and additional G, smartphones keep getting smarter, faster, and even more indispensible. No surprise, then, that their value to advertisers has increased exponentially.
Are you working with adMarketplace to ensure your ads are shown to the more than 100 million smartphone users in the US?
Quantity alone is not the only benefit. Mobile advertising comes with some other advantages: