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Caroline Towbin
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on Tuesday, 06 May 2014
in adMarketplace News

adMarketplace Wins HP Award for Excellence in Big Data

HP Award Big Data 2014

adMarketplace just won the Hewlett Packard Discover 2014 Award for Excellence in Big Data! The award recognizes companies who best use Vertica, HP’s analytical database platform, to support their data processing. Our Vertica databases house data that powers Advertiser 3D, our campaign management platform, and BidSmart, our algorithmic bidding system. Both Advertiser 3D and BidSmart process significant amounts of real-time data and require a scalable data warehouse with powerful analytical capabilities. 

Our CTO, Mike Yudin, will accept the award at the HP Discover Conference in Las Vegas on June 10th. “HP sees a lot of different data processing applications, in many industries -- including top financial, telecom and healthcare companies -- so it’s really an honor that they chose adMarketplace for this award,” says Yudin. “Advertiser 3D is a fine piece of precision machinery with many parts working seamlessly together. Data flows throughout the system continually at multi-terabyte per hour rate. We deal with a lot of complex queries and our algorithms have very low requirements for latency. Vertica is able to satisfy those requirements.”  

adMarketplace delivers performance to advertisers by finding innovative ways to use data, and Vertica lets us take advantage of our data. Thank you to HP for recognizing our hard work!

Here’s the link to the official announcement

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