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Pay Per Click 101 Lesson for Facebook: Filter Your Traffic

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Super User
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on Thursday, 02 August 2012
in adMarketplace News

Amid all the bad news about Facebook this week — misstating its Monthy Active Users numbers, its stock price dropping below $20 for the first time (sinking California’s revenue estimates along with it), major executive brain-drain, and its M&A department trying to strong-arm a young app developer into selling them his company — one story in particular stood out because it goes to the heart of Facebook’s advertising business:

Facebook has been accused of delivering non-human Pay Per Click traffic to advertisers.

New York-based start-up Limited Run bought Pay Per Click advertising through Facebook and noticed that only 15-20% of the clicks on the visits it received were getting reported by its website analytics tools. That can happen sometimes since analytics tools rely on sampling and the sample size is not always big enough. But with further digging, the advertiser finally determined that roughly 80% of its Facebook ad traffic came from users who did not accept JavaScript.

This Week's New Hires: Shane Sorbello and Mariyan Stoyanov

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Super User
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on Tuesday, 24 July 2012
in adMarketplace News

We're happy to welcome two new members to our tech team this week:

Shane Sorbello, Sys Ops Engineer
Shane comes to adMarketplace with a background in IT and education and a degree in mathematics and computer science. Alongside his technological pursuits, he is a guitar player and enthusiast with particular interests in contemporary and blues guitar music. Recently, Shane has taken up astronomy as hobby, seeking out deep sky views with a large aperture Dobsonian telescope. Fond of the humanities, he enjoys the short stories of Jorge Luis Borges and Joseph Campbell's comparative studies in mythology.

Mariyan Stoyanov, Software Developer
Mariyan has interests in computers and natural sciences but also enjoys activities such as painting, playing piano (or rather trying to renew that skill), listening to jazz, blues, rock and classical music. Some of the favorite composers, performers and bands are Queen, Ray Charles, Nat King Cole, Elvis Presley, Ritchie Valens, Frederic Chopin and Beethoven. He also plays badminton, soccer, basketball and does yoga.

 

For more our Instagram pictures, follow @adMarketplace. And if you're looking for a job in New York City, we're hiring!

adMarketplace: The New Class

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on Thursday, 19 July 2012
in adMarketplace News

We welcomed a new class of account executives and managers to the adMarketplace team last week. These new hires bring a wide array of backgrounds and experience that will undoubtedly lead to even greater growth for the company and our clients.

Overseeing the new and improved sales department is Mike Salzman, who joined adMarketplace last month from Google and brings with him an impressive sales track record. We're happy to introduce the newest dedicated group of adMarketplace employees:

The Mayer of Sunnyvale: What Does Yahoo's New CEO Have In Store?

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Super User
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on Tuesday, 17 July 2012
in adMarketplace News

Yesterday, Marissa Mayer was Google's Vice President in charge of its Local, Maps, and Location Services. Today she becomes the President and CEO of Yahoo.

Only 37, Mayer was Google's 20th employee and spent ten of her 13 years there in the search division. This may suggest Yahoo is interested in reclaiming some of the market share it continues to siphon to Google and Bing. How will Mayer turn those numbers around? Danny Sullivan posits in Search Engine Land that she will completely "write-off" search to focus on other aspects of the company.

What type of commitment will Mayer make to Yahoo's content producers? Yahoo had been transitioning away from advertising and into media under CEOs Carol Bartz and Scott Thompson and interim CEO Ross Levinsohn. Will Mayer stay the course or pivot to products, of which she's much more experienced?

So many questions for Mayer. Fortunately, we won't have to wait long for answers. At 2 PM this afternoon, Yahoo is holding its second quarter earnings call. While analysts don't expect much good news from the recent past -- aside from the weak numbers, there's the pesky little matter of 425,000 passwords being breached -- this may be the most optimistic and forward-looking call in recent memory. Michael Arrington certainly sees the positive, calling this a "paradigm-shift" for Yahoo.

But by looking ahead, what will this mean for Levinsohn? We were fairly certain that the Yahoo board would make the safe play and remove his interim tag, but now that they've gone in another direction, will he stay in the fold? He certainly has a track record and reputation that makes him highly-coveted, and if Mayer does in fact move Yahoo away from media, he could become expendable as well. That would be a big loss for Yahoo.

When the news broke yesterday afternoon, Mayer had just north of 152,000 Twitter followers; she's now up to 173,000 (and counting). If you'd like to learn more about Mayer, Fast Company profiled her in last year's Most Influential Women in Technology issue. From Gawker, in typical snarky fashion: Google’s Most Glamorous Employee Now Head of World’s Least Glamorous Company. And here she is dancing and bowling.

Congratulations, Marissa Mayer (both on the new job and the pregnancy). When you're ready to fix Yahoo's search syndication, give us a call.

Exciting Announcement: Michael Salzman Joins adMarketplace as Director of Sales

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Super User
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on Friday, 29 June 2012
in adMarketplace News

We are excited to welcome Michael Salzman to the adMarketplace team. Mike joins us from Google Offers and brings a considerable amount of experience and knoweldge with him. We're thrilled to have him on board.

You can read the full press release on Mike's hiring here:

The adMarketplace Blog

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