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How We Optimize Keywords

Posted by
Mateo Llinas
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on Monday, 24 September 2012
in adMarketplace News

Our Director of Account Management Mateo Llinas looks at how account managers analyze and optimize keywords in the adMarketplace search network:


Reaching an account’s performance goal tends to take some time, as account managers need to compile sufficient data. But at adMarketplace we analyze historical patterns to identify strategies that will help your account hit performance goals as quickly as possible.

How do we rank the value of different keyword targeting levels, keeping in mind both available search volume and expected performance? Let’s review:

Antitrust Experts: The State of Competition in Internet Search & Advertising

Posted by
Super User
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on Friday, 21 September 2012
in adMarketplace News

The following video comes from last week's FairSearch.org Searching for Innovation and Competition in the Onilne Marketplace conference held at the Newseum in Washington, D.C. If you have some time and are interested in the current state and future of the search industry, Google's domination of it, and the antitrust issues associated with it, the video is well worth watching.

The panel featured an impressive lineup of legal minds and government officials:

• Bert Foer, American Antitrust Institute
• Pamela Jones Harbour, Fulbright & Jaworski L.L.P., former FTC Commissioner
• Patrick Lynch, former Rhode Island Attorney General, past president of National Association of
Attorneys General, Consultant to FairSearch
• Nathan Newman, Research Fellow at the Information Law Institute, NYU Law, head of TechProgress.org
• Jim O’Connell, former Deputy Assistant Attorney General in the Justice Department’s Antitrust
Division, partner with Covington & Burling LLP

And here's the FairSearch recap of the event: Panelists Review Investigations of Google, Potential for Action 

Stop & GoDaddy: Outage Causes Internet Mayhem; adMarketplace Responds

Posted by
Super User
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on Friday, 14 September 2012
in adMarketplace News

At around noon on Monday, we began to notice some strange fluctuations in our traffic patterns. Something didn't look right: after a quick investigation and calls to some premium publishers, we pinpointed the issue: domain provider GoDaddy had crashed.

News of the outage spread quickly across the (still-functioning) Internet. When one of the world’s biggest site hosting firms goes down, it’s a big story. Not just in the technology industry, but for every company that relies on the web to conduct its business.

Our account managers moved quickly after noticing a drop. They re-allocated budgets across several publishers who weren’t affected and made sure that our advertisers' offers continue to reach users.

The TD Foundation's 2nd Annual Golf Outing

Posted by
Super User
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on Monday, 10 September 2012
in adMarketplace News

A couple weeks ago, the TD Foundation hosted its 2nd annual Golf Outing at the beautiful Rye Golf Club in Rye, NY. And for the second time, adMarketplace was proud to be a sponsor. 

To date, the TD Foundation has shipped $140,000+ of school supplies, $50,000+ of medical supplies, $20,000+ in vitamins, hundreds of boxes of donated clothes and toys, and funded more than 30 life surgeries including severe burns, orthopedic reconstructions, and heart repairs. A great cause we are happy to support.  

 

 

For a handful of more pictures, head over to our Facebook page

 

Five Fresh Faces Bring August to a Fantastic Finish

Posted by
Super User
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on Wednesday, 29 August 2012
in adMarketplace News

Once again, we're excited to welcome a new class of account executives and coordinators to adMarketplace. They're here to help continue our sales team's growth and expand our roster of premium managed and self-serve accounts. Say hello to, from left to right...

New Sales Class


Kevin Carney, Account Director

Prior to adMarketplace, Kevin was in the interactive agency space with organizations such as ConvergeDirect, Atrinsic and 360i, where he drove strategies for new client acquisitions, as well as campaign and cross-channel growth for existing clients. Kevin has more than 20 years of experience in advertising, 15+ in the online space specializing in search and affiliate marketing. He resides on the south shore of Long Island with his wife, Kathleen, and two daughters, Kaitlyn and Kayla. He is passionate about spending quality family time outdoors, especially in the ocean and bays and has an appreciation for swimming, fishing, gourmet cooking, film and sports, especially soccer, football and thoroughbred horse racing.

Alexandra (Ali) Erwin, Sales Coordinator
Ali comes from Pennsylvania where she graduated with a Bachelor of Arts degree in Economics. She enjoys tennis, volleyball, cooking, and watching the food network.

Marshall Mann, Account Executive
Marshall graduated in 2008 with a Bachelors of Business Marketing from the University of Utah. Prior to joining adMarketplace he was an account supervisor at Crowell Advertising and an Account Executive at McCann Erickson. Besides being a proud 2011 Fantasy football champion Marshall enjoys sports, outdoor recreation and traveling.

Chloe Slobotkin, Account Executive
Chloe is originally from New York City and recently graduated from Villanova with a bachelors in communications. She loves surfing and the beach and just got back from a week-long surf trip in Costa Rica. She has also surfed in Hawaii, Thailand, and California and was fortunate enough to have lived in Rome for four months while in college. She loves traveling and music. Although U2 and the Red Hot Chili Peppers are her two favorite bands, she recently discovered a newfound love for reggae and will always be a huge Bob Marley fan.

Kimberly Yarborough, Account Executive
Kim is from Nashville, TN and has spent the past year living in Spain as a Fulbright scholar. She graduated from Middle Tennessee State University in May 2011 with a Bachelors of Science in International Relations and a Bachelor of Arts in Spanish. She is fluent in Spanish and in her free time enjoys traveling, reading, and salsa dancing.

If you want to work at a fast-growing company with an energetic and entertaining staff, room for growth and many fun events out of the office throughout the year, we're hiring.

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