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Big Data meets Simplicity

Posted by
Patrick Luckett
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on Thursday, 11 October 2012
in adMarketplace News

Every day digital advertising companies generate large amounts of data. These are Big Data companies, and the massive data they take in every day is one of the most important assets for their business.

At a recent DataWeek San Francisco panel, moderated by Russell Sullivan of Aerospike, adMarketplace CTO, Mike Yudin, joined BlueKai CSO, Alex Hooshmand, and LiveRail CTO, Andrei Dunca, to speak on the topic Instant Ad Response via Real-Time Transactional Analysis.

How much data is Big Data? Yudin, defined it very simply:

In the case of real-time response, more data than can feed into a servers’ physical RAM and more data than traditional databases can deal with, and querying should happen very fast in both cases; 1 millisecond or less in real time, and 1 second or less for the user interface.”

Hooshmand tells his description more literally:

We do that about a trillion times a month, and last month we actually hit run rates of about 2 trillion times a month. So, all of that information has to get captured because we're also the platform that accounts for what's happening with this data. We have to understand where the source of the data is, where it's going, and in some cases we have to charge people for it. So, there's a class of problems around taking that data and aggregating it in a way that can then show up in our reporting. There, the big problem is just the sheer volume of data that you have to deal with.”

ad:tech London: Bringing the Technology World Together, and adMarketplace to the World

Posted by
Super User
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on Thursday, 27 September 2012
in adMarketplace News

Digital media is a global industry, not beholden to physical boundaries or country borders. Last week’s massive ad:tech London convention proved this once again, bringing the advertising and technology world together and effectively creating a forum for the digital community on an international scale.

adMarketplace was on the frontline in London, giving major advertisers an opportunity to get more of the premium quality traffic they are already buying on Google. Our strong presence on the exhibition floor combined with our gold sponsorship and reputation in the search industry made it easy for ad:techies to strike up a conversation with our team.

How We Optimize Keywords

Posted by
Mateo Llinas
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on Monday, 24 September 2012
in adMarketplace News

Our Director of Account Management Mateo Llinas looks at how account managers analyze and optimize keywords in the adMarketplace search network:


Reaching an account’s performance goal tends to take some time, as account managers need to compile sufficient data. But at adMarketplace we analyze historical patterns to identify strategies that will help your account hit performance goals as quickly as possible.

How do we rank the value of different keyword targeting levels, keeping in mind both available search volume and expected performance? Let’s review:

Antitrust Experts: The State of Competition in Internet Search & Advertising

Posted by
Super User
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on Friday, 21 September 2012
in adMarketplace News

The following video comes from last week's FairSearch.org Searching for Innovation and Competition in the Onilne Marketplace conference held at the Newseum in Washington, D.C. If you have some time and are interested in the current state and future of the search industry, Google's domination of it, and the antitrust issues associated with it, the video is well worth watching.

The panel featured an impressive lineup of legal minds and government officials:

• Bert Foer, American Antitrust Institute
• Pamela Jones Harbour, Fulbright & Jaworski L.L.P., former FTC Commissioner
• Patrick Lynch, former Rhode Island Attorney General, past president of National Association of
Attorneys General, Consultant to FairSearch
• Nathan Newman, Research Fellow at the Information Law Institute, NYU Law, head of TechProgress.org
• Jim O’Connell, former Deputy Assistant Attorney General in the Justice Department’s Antitrust
Division, partner with Covington & Burling LLP

And here's the FairSearch recap of the event: Panelists Review Investigations of Google, Potential for Action 

Stop & GoDaddy: Outage Causes Internet Mayhem; adMarketplace Responds

Posted by
Super User
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on Friday, 14 September 2012
in adMarketplace News

At around noon on Monday, we began to notice some strange fluctuations in our traffic patterns. Something didn't look right: after a quick investigation and calls to some premium publishers, we pinpointed the issue: domain provider GoDaddy had crashed.

News of the outage spread quickly across the (still-functioning) Internet. When one of the world’s biggest site hosting firms goes down, it’s a big story. Not just in the technology industry, but for every company that relies on the web to conduct its business.

Our account managers moved quickly after noticing a drop. They re-allocated budgets across several publishers who weren’t affected and made sure that our advertisers' offers continue to reach users.