Contact | Chat | Login

Call 212-925-2022

Subscribe to feed Latest Entries

ad:tech London: Bringing the Technology World Together, and adMarketplace to the World

Posted by
Super User
Super User has not set their biography yet
User is currently offline
on Thursday, 27 September 2012
in adMarketplace News

Digital media is a global industry, not beholden to physical boundaries or country borders. Last week’s massive ad:tech London convention proved this once again, bringing the advertising and technology world together and effectively creating a forum for the digital community on an international scale.

adMarketplace was on the frontline in London, giving major advertisers an opportunity to get more of the premium quality traffic they are already buying on Google. Our strong presence on the exhibition floor combined with our gold sponsorship and reputation in the search industry made it easy for ad:techies to strike up a conversation with our team.

How We Optimize Keywords

Posted by
Mateo Llinas
Mateo Llinas has not set their biography yet
User is currently offline
on Monday, 24 September 2012
in adMarketplace News

Our Director of Account Management Mateo Llinas looks at how account managers analyze and optimize keywords in the adMarketplace search network:


Reaching an account’s performance goal tends to take some time, as account managers need to compile sufficient data. But at adMarketplace we analyze historical patterns to identify strategies that will help your account hit performance goals as quickly as possible.

How do we rank the value of different keyword targeting levels, keeping in mind both available search volume and expected performance? Let’s review:

Antitrust Experts: The State of Competition in Internet Search & Advertising

Posted by
Super User
Super User has not set their biography yet
User is currently offline
on Friday, 21 September 2012
in adMarketplace News

The following video comes from last week's FairSearch.org Searching for Innovation and Competition in the Onilne Marketplace conference held at the Newseum in Washington, D.C. If you have some time and are interested in the current state and future of the search industry, Google's domination of it, and the antitrust issues associated with it, the video is well worth watching.

The panel featured an impressive lineup of legal minds and government officials:

• Bert Foer, American Antitrust Institute
• Pamela Jones Harbour, Fulbright & Jaworski L.L.P., former FTC Commissioner
• Patrick Lynch, former Rhode Island Attorney General, past president of National Association of
Attorneys General, Consultant to FairSearch
• Nathan Newman, Research Fellow at the Information Law Institute, NYU Law, head of TechProgress.org
• Jim O’Connell, former Deputy Assistant Attorney General in the Justice Department’s Antitrust
Division, partner with Covington & Burling LLP

And here's the FairSearch recap of the event: Panelists Review Investigations of Google, Potential for Action 

Stop & GoDaddy: Outage Causes Internet Mayhem; adMarketplace Responds

Posted by
Super User
Super User has not set their biography yet
User is currently offline
on Friday, 14 September 2012
in adMarketplace News

At around noon on Monday, we began to notice some strange fluctuations in our traffic patterns. Something didn't look right: after a quick investigation and calls to some premium publishers, we pinpointed the issue: domain provider GoDaddy had crashed.

News of the outage spread quickly across the (still-functioning) Internet. When one of the world’s biggest site hosting firms goes down, it’s a big story. Not just in the technology industry, but for every company that relies on the web to conduct its business.

Our account managers moved quickly after noticing a drop. They re-allocated budgets across several publishers who weren’t affected and made sure that our advertisers' offers continue to reach users.

The TD Foundation's 2nd Annual Golf Outing

Posted by
Super User
Super User has not set their biography yet
User is currently offline
on Monday, 10 September 2012
in adMarketplace News

A couple weeks ago, the TD Foundation hosted its 2nd annual Golf Outing at the beautiful Rye Golf Club in Rye, NY. And for the second time, adMarketplace was proud to be a sponsor. 

To date, the TD Foundation has shipped $140,000+ of school supplies, $50,000+ of medical supplies, $20,000+ in vitamins, hundreds of boxes of donated clothes and toys, and funded more than 30 life surgeries including severe burns, orthopedic reconstructions, and heart repairs. A great cause we are happy to support.  

 

 

For a handful of more pictures, head over to our Facebook page

 

The adMarketplace Blog

Sign up for our Newsletter