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More Time, More Sales? Retailers Attempt to Push Holiday Season Earlier Than Ever Before

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Patrick Luckett
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on Monday, 19 November 2012
in adMarketplace News

cyber mondayfinal

 

It was in 1863 when Abraham Lincoln set the official date for Thanksgiving as the last Thursday of November. The proclamation lasted 75 years until 1939, when the last Thursday of November fell on the 30th. Afraid that just 24 days between Thanksgiving and Christmas was not enough time for consumers to get their shopping in, American retailers asked President Franklin D. Roosevelt to push Thanksgiving forward one week. In an effort to help a struggling economy in the midst of World War II, FDR changed Thanksgiving to the fourth Thursday of November.

This gave consumers additional time to participate in the holiday shopping season. Quickly, this idea that more time equaled more sales took hold, and created competition between stores. The battle began to be the first to open on Black Friday.

Today Cyber Monday takes the competition a step further. This first Monday after Thanksgiving, which gives online shoppers an easy platform for comparison shopping, has taken over Black Friday by 29% in online sales. In fact, last years Coremetrics report noted a 33% increase in sales from over 10 million Cyber Monday customers. 

In line with John Ray's famous proverb the early bird catcheth the worm, retailers are focusing in on digital advertising much earlier than usual. Shop.org's eHoliday Survey found 61% of online retailers started their promotions by Halloween. The survey also notes that 35% of shoppers choose online shopping because of free shipping, a promotion that 3 out of 10 retailers will begin touting much earlier than last year.

How has holiday shopping changed for you over the years? Do you clip coupons and wake up early on Black Friday to take advantage of the deals in-store, or do you try and get your shopping done through online retailers? 

 

Another Day, Another Feature: Tech Target talks adMarketplace

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Patrick Luckett
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on Thursday, 08 November 2012
in adMarketplace News

Adding to all the excitement this week, an article in AdWeek and Ad:Tech NY,  Tech Target raised the bar further with their interview with adMarketplace CTO, Mike Yudin. The piece details adMarketplace's history and touches on our latest platform, Advertiser 3D.

Yudin had this to say about Advertiser 3D:

Our platform has been specifically built for managing this complexity that these [other] companies have not solved. Our system gives you data, gives you controls [and] differentiated pricing based on performance of your ads across all these sources."

It is a complex process to turn big data into relevant advertisements in real-time, but Yudin is a strong advocate of keeping things as simple as possible. When asked about our company's mission statement, he responded:

We're in the business of helping good companies make more money, acquire more customers and grow their businesses online."

Click here to view the full article.

Interested in finding out more about Advertiser 3D? Contact us via email at This email address is being protected from spambots. You need JavaScript enabled to view it. , or call (212)925-2022.

AdWeek Features adMarketplace

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Patrick Luckett
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on Wednesday, 07 November 2012
in adMarketplace News

This is an exciting week for adMarketplace. In the midst of preparing for AdTech NY, adMarketplace was featured this week in AdWeek's Digital Issue. Focusing on search performance outside of search engine results pages, the article cites case studies and interviews with current advertisers and adMarketplace CEO, James Hill.

Steve Gibson, Associate Search Director for Garage Team Mazda, had this to say about his experience with the adMarketplace platform:

adMarketplace was able to contribute performance at scale to our SEM efforts. September was Mazda's strongest month to date this year and adMarketplace played a very important part."

Hill is quoted describing the new dashboard more specifically:

Buyers can now know what they’re getting. They know where their ads are being placed. We solve the problem of being a transparent platform.”

Cick here view the full AdWeek article. 

Interested in finding out more about Advertiser 3D? Contact us via email at This email address is being protected from spambots. You need JavaScript enabled to view it. , or call (212)925-2022.

Big Data meets Simplicity

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Patrick Luckett
Patrick Luckett has not set their biography yet
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on Thursday, 11 October 2012
in adMarketplace News

Every day digital advertising companies generate large amounts of data. These are Big Data companies, and the massive data they take in every day is one of the most important assets for their business.

At a recent DataWeek San Francisco panel, moderated by Russell Sullivan of Aerospike, adMarketplace CTO, Mike Yudin, joined BlueKai CSO, Alex Hooshmand, and LiveRail CTO, Andrei Dunca, to speak on the topic Instant Ad Response via Real-Time Transactional Analysis.

How much data is Big Data? Yudin, defined it very simply:

In the case of real-time response, more data than can feed into a servers’ physical RAM and more data than traditional databases can deal with, and querying should happen very fast in both cases; 1 millisecond or less in real time, and 1 second or less for the user interface.”

Hooshmand tells his description more literally:

We do that about a trillion times a month, and last month we actually hit run rates of about 2 trillion times a month. So, all of that information has to get captured because we're also the platform that accounts for what's happening with this data. We have to understand where the source of the data is, where it's going, and in some cases we have to charge people for it. So, there's a class of problems around taking that data and aggregating it in a way that can then show up in our reporting. There, the big problem is just the sheer volume of data that you have to deal with.”

ad:tech London: Bringing the Technology World Together, and adMarketplace to the World

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Super User
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on Thursday, 27 September 2012
in adMarketplace News

Digital media is a global industry, not beholden to physical boundaries or country borders. Last week’s massive ad:tech London convention proved this once again, bringing the advertising and technology world together and effectively creating a forum for the digital community on an international scale.

adMarketplace was on the frontline in London, giving major advertisers an opportunity to get more of the premium quality traffic they are already buying on Google. Our strong presence on the exhibition floor combined with our gold sponsorship and reputation in the search industry made it easy for ad:techies to strike up a conversation with our team.

The adMarketplace Blog

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