This is an exciting week for adMarketplace. In the midst of preparing for AdTech NY, adMarketplace was featured this week in AdWeek's Digital Issue. Focusing on search performance outside of search engine results pages, the article cites case studies and interviews with current advertisers and adMarketplace CEO, James Hill.
Steve Gibson, Associate Search Director for Garage Team Mazda, had this to say about his experience with the adMarketplace platform:
adMarketplace was able to contribute performance at scale to our SEM efforts. September was Mazda's strongest month to date this year and adMarketplace played a very important part."
Hill is quoted describing the new dashboard more specifically:
Buyers can now know what they’re getting. They know where their ads are being placed. We solve the problem of being a transparent platform.”
Cick here view the full AdWeek article.