Note: This is the fourth post in a series of articles leading up to our April 23rd Insight Summit.
In addition to a series of industry relevant panel discussions, our upcoming Insight Summit will also feature a fireside chat with Dwayne Walker, SVP of Advertising at Oversee. Search Outside the Box, moderated by our VP of Business Development Vincent Meyer, will focus on paid search advertising outside of the major search engines. Oversee.net was an early pioneer of domain monetization and Dwayne will be able to provide some expert knowledge surrounding paid search in the domain world, as well as explain the myraid of different types of Internet search.
Internet search occurs in a variety of channels – in fact, more than half of all online searches occur outside of Google and Yahoo/Bing. Domain search makes up a significant portion of search outside the engines. Think of domains as the undeveloped real estate properties of the Internet – often times visited before the construction of a fully developed site. The volume of users searching in their navigation bars and arriving at domain search result pages is staggering, and provides abundant opportunity for optimization.
Dwayne and Vince will also discuss mobile domain monetization, and make some predictions about the near-term future of mobile domain monetization. The boom in mobile usage – and by extension mobile search – is no secret, and the mobile surge has affected all forms of search advertising.
We’re really looking forward to this discussion, as it focuses on the publisher side of an often overlooked segment of the search advertising world. The PPC crowd tends to focus on search engines, when this form of search only makes up a portion of the search puzzle. Search Outside the Box aims to present a more complete view of the search ecosystem.