Last week, our President/COO Adam Epstein (now on Twitter!) spoke at DigitalSummit 2012 in Atlanta. He presented on the benefits of Search Syndication, how the industry functions, and why working with adMarketplace is vital to the success of your SEM campaigns. Click here or below to view the slideshow presentation and contact usif you have any questions or would like more information:

Harriett Heller, 13-year survivor of breast cancer, Patient Advocate for the National Breast Cancer Coalition(NBCC), and mother of our Creative Director Gabrielle Heller, was in our nation's capitol over the past few days to lobby congress and celebrate women's health. We here at adMarketplace support her and the NBCC's mission, and with Mother's Day right around the corner, asked her to write about the experience:

Earlier this week, I along with hundreds of other breast cancer survivors who are members of the NBCC went to Washington D.C. to meet with our congressional representatives to urge them to join the battle to end breast cancer by 2020.

Mother's Day, second largest gifting holiday after Christmas, is a little over a week away. Recent presidential campaign controversies have reiterated what we all know: being a mom is hard work. For search engine marketers, reaching the husbands and kids looking to buy the perfect gifts for their loved ones is hard work too.

If you're worried it's too late to reach customers, no need: a PriceGrabbers.com survey shows that 30% of shoppers wait until the last week to buy gifts, and 18% leave it until the last minute, within 48 hours of the holiday.

This article is reprinted with permission from Search Engine Watch. You can read the original article here

By Alistair Dent

Search partners are search engines that syndicate Google's AdWords ads. These websites aren't large enough to build their own ad serving platform, and don't have enough users to attract advertisers to it.

Without wanting to sound overly harsh: if you had an extra hour to spend on your pay-per-click (PPC) advertising, would you use it building an Ask.com campaign or optimizing Google? There's no contest.

We sent a large team to Captiva Island, FL, last week for MediaPost's Search Insider Summit, where our VP of Revenue Andries de Villiers participated on the panel "Search + Data: Accelerating the intersection of Keywords and Audiences."

The conversation broached on the following questions: What type of technology/infrastructure needs to evolve to package search with data for media targeting? What capabilities are needed? What will marketers expect from these types of companies? What do success metrics look like? How do we scale keyword search?