Search Advertising has proved the most effective type of advertising because of its unique ability to be measured and analyzed.
Yesterday in our weekly Advertiser 3D Webinar, we discussed how adMarketplace uses a pixel to track and record conversions in real time.
A tracking pixel is a 1x1 transparent image that sends a signal to adMarketplace every time a user completes an advertiser’s desired action.
Tracking pixels let you see which keywords, traffic sources, device types, locations, and dayparts produce conversions for your offer — and which ones don’t.
Advertiser 3D uses an app that creates your custom pixel, tests it, and then supplies granular performance data for your campaign.
To view our webinar on Tracking Pixels, click here.
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