Search Advertising has proved the most effective type of advertising because of its unique ability to be measured and analyzed.

 

Yesterday in our weekly Advertiser 3D Webinar, we discussed how adMarketplace uses a pixel to track and record conversions in real time.

 

A tracking pixel is a 1x1 transparent image that sends a signal to adMarketplace every time a user completes an advertiser’s desired action.

 

Tracking pixels let you see which keywords, traffic sources, device types, locations, and dayparts produce conversions for your offer — and which ones don’t.

 

Advertiser 3D uses an app that creates your custom pixel, tests it, and then supplies granular performance data for your campaign.

 

To view our webinar on Tracking Pixels, click here.

 

If you wish to be notified of future webinars via email, click here, or contact us directly at
This email address is being protected from spambots. You need JavaScript enabled to view it.

adMarketplace CEO Jamie Hill will be auctioned off for an exclusive one-on-one lunch at Wolfgang’s Steakhouse.

 

 

 

The Advertising Women of New York Young Executives are auctioning off the time of senior media executives at the VIP Silent Auction at MediaCom tomorrow, May 9.

 

Jamie sets the overall strategy, direction, and vision for adMarketplace. Prior to founding the company in March 2000, he was an executive at CBS Broadcasting.

 

Come and bid for an exclusive lunch with Jamie! Tickets are $25 for AWNY members and $35 for guests. You can purchase tickets here, and more event information is below.

Venue:

MediaCom

498 Seventh Avenue

Enter on 7th Avenue

New York, New York

Time:

6:00 pm — 9:00 pm

Tickets:

Members: $25 / Guests: $35

 

Yesterday we held an adMarketplace webinar on Advertiser 3D’s reporting features.

 

With just one click, you can compile your performance data with an Instant Report.

 

Instant Reports collect all of your performance data currently in the data grid, and can be customized with charts, notes, and logos.

 

 

Advertiser 3D’s Report Builder allows you to create reports using our templates or a custom one. The customization options cover all the key metrics, including clicks, spends, conversions and CPA for each campaign. Reports from Report Builder are available in CSV or PDF formatting.

 

You can access any of your reports in the Report Library. Here you can edit report structure, delivery method, or delete any report.

 

To view our webinar on Reporting, click here.

 

If you wish to be notified of future webinars via email, click here, or contact us directly at This email address is being protected from spambots. You need JavaScript enabled to view it. .

adMarketplace was the title sponsor of MediaPost's Search Insider Summit for the second consecutive year, and once again, the spotlight was on.

First, Andries de Villiers, VP of Revenue for adMarketplace, conquered the mobile dilemma on the Mining the Data that Measures Mobile Search ROI panel.

But the highlight of the event came from Lenovo's Global Search Manager, Limin Zhao, when he shared Lenovo's success utilizing adMarketplace in addition to Google and Yahoo/Bing. See the clip here:

Advertiser 3D v1.4 now shows conversions with order value — eliminating the need to isolate an offer in order to calculate ROI.

Now adMarketplace advertisers can easily view the value of each conversion by campaign, keyword, and traffic source. Then, using Advertiser 3D's unmatched bidding controls, advertisers can drive clicks toward those offers that provide the greatest profit.

 

 

 

 

 

 

 

 

 

Also, 3D's asset uploader now includes zip codes, letting you specify target locations in a single upload. Finally, the report builder has added a month to date time range to the already customizable options.

 

 

 

Advertiser 3D — Simple. Transparent. Control.